No Trans Fats

At Ashimashi, we're proud of the fact that we removed partially hydrogenated oils (PHOs) from our cooking oil way back in 2003.  That means our chips have zero grams of trans fat because we cook them in all-natural oils such as corn oil and sunflower oil. But what does this mean for you?
It's important to realize that not all fats are created equal. While nearly all foods contain some fat, it's the type of fats that are key in determining the wholesomeness of particular products.
You can think of the three different types of fats as the Good, the Bad and the Ugly. Good fats are unsaturated - monounsaturated and polyunsaturated fats. You'll find high levels of these good fats in nuts, fish and vegetable oils such as corn, soybean, canola, and sunflower oils to name a few. They've been shown to reduce levels of LDL (bad) cholesterol, and maintain HDL (good) cholesterol. Ashimashi snack chips and nuts contain mostly good fats. Not all fats are created equal.
Saturated fats are what can be called the "bad" fats. They're mainly found in beef, lard and butter, and excessive amounts will increase the risk of heart disease by raising "bad" cholesterol levels. By switching to healthier oils, we've dramatically reduced the amount of saturated fats in our products.
Then there's the Ugly – trans fats, most often found in foods like french fries, doughnuts, and crackers. They're considered the least healthy fats, because they can increase the risk of heart disease by raising "bad" cholesterol and lowering "good" cholesterol. Ashimashi snack chips contain zero grams of these "ugly" trans fats.
You can see the amounts of "good", "bad" and "ugly" fats in all of our products by checking the nutrition label on the back of the bag.